‘’It stands to reason that should a market change with the ebb and flow of technology and new developments, then so should the way in which the said market is advertised. Few markets are subject to as much change as the job sector, particularly in the last 10 years, meaning that the services provided by a recruitment advertising agency have developed dramatically.’’ The Accord Group, 25 June 2014
Like all marketing, recruitment advertising is ever changing. Over the last 10 years there has been a big move from ‘old’ to ‘new’ marketing techniques, as a result of the birth of social media platforms combined with the development of smartphones. Advertisers must adapt and modify their content to the way the audiences consume them and this is paramount for the recruitment industry, with 2 billion users and potential consumers currently on the internet.
There are myriad platforms - LinkedIn, Xing, Facebook, Twitter and a vast range of ‘online job boards’. These ‘new’ techniques offer a fast paced and ever-updated forum for finding and advertising jobs and therefore, recruitment agencies have had no choice but to evolve with the market, and it has been essential for agencies to improve their online appearances to stay ahead of the competition.
IC Resources’ online marketing has moved with the digital age and, as has been our policy since inception, is staying ahead of the game. You can find us here:
SENIOR CONTRACTS CONSULTANT
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